The /// Studio has partnered with STEPN in April '23 to launch an exclusive STEPN x adidas Genesis Sneakers collection.
STEPN stands as the leading move-and-earn platform globally, motivating individuals to stay active. Launched in 2021 by FSL, it currently boasts 5 million users, and ranks among the top Web3 applications. By incentivizing exercise through rewards, the app requires users to purchase a virtual Sneaker collectibles, link their smartphones, and earn rewards through walking, jogging, or running.
The Solana-based generative collection featured 1,000 unique items inspired by the brand’s most iconic running silhouettes and highlights the first adidas collectibles on the Solana blockchain.
The Genesis Sneakers collection was released via the MOOAR marketplace and priced in STEPN’s native GMT token, at 10,000 GMT each.
The collection was distributed through a two-phase raffle. The first phase, on April 17, reserved 200 collectibles for the most loyal users, including holders of 'ALTS by adidas' and eligible members of the FSL community. The second phase, a public raffle sale, ran from April 18 to April 21, offering the remaining 790 digital sneakers.
Winners were drawn every 24 hours and could claim their prizes on the MOOAR marketplace, with a limit of one NFT per wallet to ensure fair distribution.
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