The start of a new journey
Embarking on a new era in the adidas web3 journey, we are reaching the third and final phase of Into The Metaverse with ALTS by adidas: your identity and PFP — an interactive storyline which will culminate with the reveal. Chapter 1 of this new adventure begins in April 2023 with further utility and enhanced holder benefits rolled out over the following months.
Join us and Indigo Herz on this new adventure to enter Rift Valley Motel, a place which will grant you exactly what you need. You may not come back the same.
PHASE 1 - OUR JOURNEY INTO THE METAVERSE
It all began with Into the Metaverse (ITM), an adidas Originals collaborative NFT drop with Bored Ape Yacht Club, gmoney and Punks Comic, featuring exclusive physical merchandise.
PHASE 2 - FIRST DIGITAL FASHION COLLECTION BY ADIDAS
In Phase 2, we traveled further Into the Metaverse. Holders received a Phase 2 NFT at the time of merch claim. Phase 2 ITM holders then received a mysterious airdrop with the capsule contents as the first digital fashion collection released by adidas: adidas Virtual Gear.
