ITM-ALTS by adidas - 3Y anniversary
THREE YEARS IN THE MAKING ///
Today marks three years since we first stepped into this ever-evolving space.
We’re taking a moment to reflect on the journey so far—acknowledging the milestones along the way and the progress we've made together with our community.
Here’s a look back at the story so far 🔻
ITM-ALTS by adidas - 2024
| WHEN | WHO | WHAT | WHAT WERE THE BENEFITS |
|---|---|---|---|
| 2024.02 | ALTS | Community update about ALTS rework | Clarity on next steps for ALTS PFP |
| 2024.04 | NFC Lisbon | Special Offer for Partner | 95% discount for ALTS holders vs the NFC Lisbon ‘24 conference |
| 2024.04 | STEPN | Drop #1 - 1000 NFT Genesis Sneakers | 2x Genesis Sneakers giveaway to ALTS holders |
| 2024.05 | Inbetweeners | Inbetweeners x Juventus drop | 10x NFT giveaway for ALTS holders (7x ESSENTIAL Tier, 2x ELITE Tier, 1x BLACK Tier) |
| 2024.07 | STEPN GO | Drop #2 - 1000 NFT Genesis Sneakers | 2x Genesis Sneakers giveaway to ALTS holders |
| 2024.08 | Base | Onchain Summer: 1st ALTS Sneak Peek | Airdrop to all ALTS holders: Special edition art - the first ever sneak peek of the ALTS PFP |
| 2024.08 | Doodles | Doodles x adidas Originals Packs | 24x NFT giveaway for ALTS holders (Digital packs, containing wearables) |
| 2024.08 | Cyberkongz | Cyberkongz Genkai NFT | 5x NFT giveaway for ALTS holders: unrevealed Genkai PFPs. In addition, each Genkai NFT received 1 dynamic adidas trait. |
| 2024.09 | Doodles | Guestlist Spots for TIFF & LA Event | Guest list spots for ALTS holders vs "Doodles and the Dullsville" film premier at TIFF and LA. |
| 2024.09 | Yuga Labs | Dookey Dash Unclogged S1 | In-game benefit for ALTS holders: Yuga Score which will give boosts in-game to get higher up the ranks. |
| 2024.11 | ALTS | ALTS Chapter 3 Kick Off | Garment Claim for all ALTS holders. Chance to increase rarity of clothing trait by participating in CH3. |
| 2024.12 | ALTS | ALTS Full Collection Reveal | Unveil of final ALTS by adidas avatar |
| 2024.12 | STEPN GO | Drop #3 - 1200 Physical UB5 Sneakers | 100 ‘Ultraboost 5’ Sneakers given away to ALTS community |
ITM-ALTS by adidas - 2023
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| WHEN | WHO | WHAT | WHAT WAS THE BENEFIT |
|---|---|---|---|
| 2023.01 | ITM | Creation of adidas /// Studio | Dedicated team started to manage all web3 activations |
| 2023.01 | ITM | Indigo Herz WC Treasure hunt | Airdrop of 10 Blue Passes to Treasure Hunt Winners |
| 2023.02 | ITM | Creation of the first Community Counsil | ITM community represented by 15 individuals and closer collaboration with the adidas Web 3 team. |
| 2023.02 | NFT Paris | NFT Paris 2023 tickets | Discount for ITM holders vs NFT Paris 2023 tickets |
| 2023.03 | ITM | Metaverse Fashion Week Decentraland - Voted #1 experience (to highlight adidas virtual gear) | Exposure for ITM in Decentraland which received PR headlines and also a free aVG nft by participating in the virtual world. |
| 2023.04 | ITM / ALTS | ITM Phase 3 Rebrand to ALTs by Adidas (Pfp) | Transition into Phase 3, resulting into a new ALTS NFT |
| 2023.04 | ALTS | ALTS by adidas - Community Event Berlin | Exclusive access to community party and celebrating ALTS rebrand with the community in Europe. |
| 2023.04 | adidas Collect | Launch of 1st Residency artist (RAWS) | Early access to the 2 collections and airdrop of the open edition NFT. |
| 2023.04 | ALTS | ALTS by adidas - Chapter 1: Universal Key Sale & introduction of ALT(er) Egos | Early access to collect preferred ALT(er) Ego and first PFP trait. |
| 2023.04 | ALTS | ALTS by adidas - Community Event NYC (NFT NYC) | Exclusive access to community party and celebrating ALTS rebrand with the community in the US. |
| 2023.04 | ALTS | Launch of 2nd Residency artist (Mike Fogg) | Early access to the 2 collections and airdrop of the open edition NFT. |
| 2023.05 | adidas Collect | Tokenproof integration into CONFIRMED app for digital wallet creation | Introducing token gated access within key adidas touchpoint. Creation of a digital wallet in adiClub. |
| 2023.05 | ALTS | Indigo Herz Merch Pack (Ftw & Apparel) incl. token gated access for ALTS | Exclusive access to 2 products (FTW + Hoodie) for ALTS holder. |
| 2023.05 | adidas Collect | Golden Ticket NFT during adiClub Members Week | Access to first Golden Ticket NFT |
| 2023.05 | ALTS | X Rebrand from Indigo Herz to ALTS | Exposure for adidas ALTS community, with new naming and dedicated channel. |
| 2023.06 | ALTS | Chapter 2 - Rift Valley Motel Coins & Vending Machine | Airdrop of 3 RVM coins to ALTS holders to get exclusive access to 2nd pfp trait: facial traits. |
| 2023.07 | adidas Collect | adidas Originals x BAPE - Limited Edtion Sneaker Auction (Forum Triple Whites - only 100 units globally) | 10% discount on auction bids for ALTS holders |
| 2023.09 | adidas Collect | Global launch of 'Residency' - Artist in residency program to support upcoming & emerging artists | Exposure for adidas Web 3 in Asia. |
| 2023.09 | adidas Collect | Launch of 3rd Residency artist (Monkeemoto) | Early access to the 2 collections and airdrop of the open edition NFT. |
| 2023.09 | adidas Collect | Launch of 4th Residency artist (DearNostalgia) | Early access to the 2 collections and airdrop of the open edition NFT. |
| 2023.10 | ALTS | ALTS by adidas: Chapter 3: Trait Swapping and Upgrades (related to 2nd pfp trait) | Exclusive access for ALTS holders to swap traits during a limited time window. |
| 2023.10 | adidas Collect | NFT integration into main adidas Originals x Moncler campaign | Claim of a free NFT (Digital NMD Boot) via the Confirmed app. |
| 2023.11 | adidas Collect | adidas Football x Bugatti - Limited Edtion Football Boot NFT Auction (X Crazyfast - only 99 units globally) | 10% discount on auction bids for ALTS holders |
| 2023.12 | ALTS | 2Y Anniversary Celebration + 2023 Recap | ALTS holders can claim a POAP |
| 2023.12 | adidas Collect | ALTS by adidas: Year End Giveway - 12 days of giveways | Access ALTS holders to various adidas products in a year end giveaway. |
ITM-ALTS by adidas - 2022
| WHEN | WHO | WHAT | WHAT WERE THE BENEFITS |
|---|---|---|---|
| 2022.02 | Prada | adidas for Prada Re-Source Creator-owned NFT | Free NFT, co-created with the community and in collaboration with renowned artist Zach Lieberman |
| 2022.02 | Discord | adidas Discord Server | Direct interaction with adidas Web 3 team and ITM community, via private & token gated ITM channel |
| 2022.03 | Sandbox | Sandbox Alpha Pass - Alpha Season 2 | Giveaway of 200 passes to ITM holders |
| 2022.03 | Sandbox | Indigo Herz featured in Sandbox Alpha Season 2 | Exposure for ITM program |
| 2022.04 | ITM | First NFT giveaway on the CONFIRMED app | 50 ITM NFTs given away |
| 2022.05 | ITM | ITM Phase 1: Forging Event Claim Physical Merch (Hoodie, Tracksuit, Beanie) | Order Intake for ITM Holder to order their bespoke merchandise |
| 2022.05 | ITM | ITM Phase 2: Kick Off - Request to burn Phase 1 NFT for Phase 2 | Transition into the next phase of ITM |
| 2022.06 | ITM | ITM Phase 2: Airdrop of adidas Originals Meta Capsule NFT to all Phase 2 Holders (24.000 NFTS) | Free NFT for ITM Holder who transitioned into Phase 2 |
| 2022.06 | ITM | Launch of dedicated adidas Web 3 Twitter account - Indigo Herz account | Exposure for ITM program and dedicated channel to provide Web 3 updates, building of a new audience |
| 2022.07 | Wagmi UTD | Wagmi Utd NFT Drop with adidas Merch | Access to Whitelist/Early Access for the mint |
| 2022.10 | ITM | ITM Phase 2: Transition of aO Meta Capsule NFT to Impossible Box NFT | Metadata Update |
| 2022.11 | ITM | ITM Phase 2 Launch: aVG | Unveil of adidas Virtual Gear - Free NFT for ITM holders who were part of the airdrop |
| 2022.12 | ITM | ITM Phase 2: Art Basel Miami Community Party | Community event for ITM holders to celebrate adidas Virtual Gear release and included performance of Pusha T |
ITM-ALTS by adidas - 2021
| WHEN | WHO | WHAT | WHAT WERE THE BENEFITS |
|---|---|---|---|
| 2021.11 | adidas POAP | adidas Web 3 Manifesto & Easter Egg | POAP, free to claim via Confirmed App |
| 2021.11 | Sandbox / Coinbase | Partnerships announced with the Sandbox (Virtual land acquisition) within The Sandbox and Coinbase (digital wallet set up) | |
| 2021.11 | STEPN GO | adidas Originals purchase BAYC NFT #8774 | Creation of Indigo Herz character |
| 2021.12 | adidas ITM | Launch: Partnership with BAYC, Punks Comic & Gmoney | Access Pass to 3 Phases (Merch, aVG, Avatar) |
| 2021.12 | Punks Comic | Indigo Herz integrated into PunksComics edition #2. | Early Access to mint of 10,000 NFT’s |
